TÁ DE OLHO EM VOCÊ: Facebook muda algoritmo que determina o que você vê no feed de notícias

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
O Facebook mudou novamente o algoritmo que determina o que você vai ver no topo do seu feed de notícias. A partir de agora, a rede social vai incluir na conta o tempo que você leva em um artigo acessado por meio do feed para compreender melhor seus interesses, e oferecer publicações que sejam mais atraentes para a sua leitura.
A rede social explica que esta nova parte do algoritmo leva em consideração o tempo gasto lendo os artigos lidos no formato “Artigos Instantâneos” e os links abertos pelo navegador interno do aplicativo do Facebook.
O software vai entender que, quando você clica em um link e passa um bom tempo dentro do artigo antes de voltar para o feed, a página publica conteúdo do seu interesse, e passará a favorecê-la na sua linha do tempo. Além disso, o Facebook também consegue calcular quais assuntos chamam mais a sua atenção, para mostrar mais conteúdo similar.
Outra mudança implantada pelo Facebook é um recurso que favorece a exibição de publicações de múltiplas páginas no feed em vez de vários posts de apenas uma página, ampliando a diversidade de fontes. Além disso, a rede social também vai tomar medidas para que não apareçam vários posts da mesma página juntos no feed.
As mudanças começaram a ser implantadas agora, e só devem se estabelecer totalmente em algumas semanas. Para donos de páginas, a empresa acredita que isso não deve afetar o alcance de forma significativa, de modo que algumas podem ver um crescimento pequeno, e outras podem ter uma redução também pequena em alcance.
Via VentureBeat

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